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Porsche revs up to boost India sales

Porsche officials say sales so far have surpassed expectations and they expect the trend to sustain, reports Deepak Joshi.

india Updated: Dec 04, 2006 18:46 IST

It is not for everyone, apparently enough. But even the chosen few are growing in India's expanding economy. German luxury car maker Porsche has drawn up ambitious plans for the country. The company, which has sold 200 cars in the past two years, hopes to cross the number in the next two.

Porsche officials said sales so far had surpassed expectations and they expected the trend to sustain.

"There are exciting times ahead. We plan to draw up our long term strategy for India. In next 6-8 months, we will be looking at opening service centres in Bangalore and Hyderabad. Our service centre in Mumbai should be operational early next year," Porsche's regional operations manager George Wills told reporters at the opening of a Porsche service centre in the Capital.

Considering the growing demand for Porsche vehicles in New Delhi, the company is considering setting up an additional service facility. Wills said the company could also look at setting up a service centre in Punjab, where there could be a demand for luxury cars.

The service centre has been set up in alliance with Shreyans Motors Private Ltd, the sole dealer for Porsche cars in India.  Porsche India managing director Mohamed Rahman said the company has no equity stake in Shreyans Motors. Porsche will be providing technical support and spare parts to its ally.

"The state-of-the-art Porsche centre leaves us in full confidence of our partner's ability to represent the Porsche brand in India. Sales of our cars throughout the world and certainly in this region are above expectations, a trend we definitely expect to strongly continue within the Indian market," Rahman stated.

Porsche, which boasts of a variety of high-profile customers to its Indian operations, currently imports vehicles its range from the 'Boxster', 'Cayman', 'Cayenne' and 'Carrera' and their different variants. All these vehicles carry a price tag of over Rs 50 lakh each.
"We plan to bring the Panamera to India simultaneously with the global launch. We are confident this will bring higher volumes for the company in India even though it will be priced around Rs 1 crore,", Shreyans Motors chief executive officer Ashish Chordia said.

Email Deepak Joshi : djoshi@hindustantimes.com