Don't be surprised if your postman exhibits skills of a professional marketing executive to sell schemes.
Postmen and front-line officers of India Post are set to undergo a management training programme in a leading B-school to bring about a change in their attitude and to develop a professional approach in selling products and services successfully.
The focus of the trained staff will be on rural populace who have little knowledge on products like postal savings account and postal insurance.
An understanding has been reached between Ministry of Communication and Information Technology and Xavier Institute of Management, Bhubaneswar (XIMB) in this regard, with both working for over three months to design the course module.
"The idea is to help officers learn modern management techniques and concentrate on rural India where they already have the advantage of reach and established credibility over their competitors," said programme director of XIMB, Niraj Kumar.
The latest initiative is being attributed to a comprehensive circular issued by the Department of Post in July 2007, asking its front-line staff to reorient themselves in line with the present day requirements of the market.