AFTER GIVING string of super hits like Corporate, Malamaal Weekly and Hanuman, Percept Picture Company (PPC) is on a roll. The company has 22 more movies in the pipeline out of which six are ready for release.
PPC Managing Director Shailendra M Singh, who was in the City on Saturday, told reporters that the company clocked a growth of 200 percent this year and aims to become a Rs 500-crore group by the end of 2007. Attributing his company’s success to a different model, Singh said that for them the content is the most crucial element.
“The company first works on the script and then goes for the casting,” he said adding that films have become a consumer product now and ideas have replaced the stars.
“Our movies are a brilliant combination of commercial and content entertainment; we are working with talented directors like Priyadarshan, Shoojit Sircar and Nagesh to produce quality films”, he said.
The company recently announced a joint venture with Madhur Bhandarkar to co-produce entertainment content. PPC, he said, realised the importance of owning the whole value chain for better margins long ago.
The company has succeeded in securing long-term relationship with its clients through innovative marketing, content quality and distribution techniques.
The company has also set up Percept Talent Management to identify raw talent and give them the professional edge needed to launch their career. “Our focus is on 2010 talent by which time popularity of current superstars will be on the wane,” he said.
Talking about the multiplex revolution in the country, he said, “The growth is amazing and it is a matter of time that the Indian film industry will be at par with the Hollywood”.
Singh said the company was now working on a Tarzan film. “The script for the movie is ready though director and cast have not been finalised. It will be a mega venture, and we are looking for an actor who can give uninterrupted dates of one year for the film.”
Traffic Signal is the next PCP film slated for immediate release. The company also plans a sequel of its animation blockbuster Hanuman in 2007.