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Preserving mother Earth

india Updated: Jun 04, 2012 22:49 IST

World Environment Day activities take place all year round but every year on June 5 people from all walks of life join hands and pledge to make this planet a greener and cleaner place to live in.

Since 1972 World Environment Day (WED) has become one of the main vehicles through which the United Nations (UN) stimulates worldwide awareness of the environment and encourages political attention and action. Through WED, the UN Environment Programme is able to personalise environmental issues and enable everyone to realise not only their responsibility, but also their power to become agents for change in support of sustainable and equitable development.

Conserving environment
Scientific evidence shows that ecosystems are under unprecedented pressure, threatening prospects for sustainable development. While the challenges are daunting, they also provide opportunities for local communities, business and government to innovate for the benefit of communities, economies and the global environment. However, in order to secure the environmental conditions for prosperity, stability and equity, timely responses that are proportionate to the scale of the environmental challenges will be required.

In creating such responses, governments, the international community, the private sector, civil society and the general public all have an important role to play. Marching on the path of environment conservation, telecom service provider Aircel initiated project ‘Save Our Tigers’. As part of the campaign Aircel launched ‘Kids for Tigers’ (The Sanctuary Tiger Programme: 2010 - 2012).

Bharti Airtel too started paperless billing for its customers and has a substantial share of the customers opting for the paperless billing. This green initiative was designed to promote mobile phone usage as an efficient tool to generate e-Bills, e-Payments and e-Transactions, thereby saving tonnes of paper and reduce fuel consumption.

Creating awareness
Tata Power, India’s largest integrated private power utility, as part of educating and driving green initiatives organised an Environment Awareness Walk in Haldia township during last year. The awareness walk was aimed at promoting energy conservation for sustainable business. The division took the lead in the township in sending the message to all - ‘Act now, save environment, save our planet for a greener future.’ To reduce power used in mobile devices, Hewlett-Packard Development Company (HP) researchers dimmed the unused parts of the display panel. HP offers energy-saving products to enterprise customers as well.