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Pretty pink, please

There’s major politics in pink. We all know it; the pink vs blue divide begins in the crib itself. So it shouldn’t be surprising to see the same bias filter down to alcohol, really, except that it is, writes Girija Duggal.

india Updated: Mar 20, 2009 20:48 IST
Girija Duggal

Here’s a sure shot way of getting men off alcohol — colour their drink pink.

There’s major politics in pink. We all know it; the pink vs blue divide begins in the crib itself. So it shouldn’t be surprising to see the same bias filter down to alcohol, really, except that it is.

Now most girls I know wouldn’t say no to a rose tinted drink, for pink is indeed a pretty, pretty colour (unlike the lurid blue in blue curacao-based cocktails). In summers, for example, there could be nothing better than sitting al fresco sipping on a delicate rosé or champagne, perhaps a Pink Elephant or a Moet & Chandon Imperial Rose. A Pinky vodka adds the perfect touch of exotica to an otherwise mundane vodkatini. And of course, the classic Cosmopolitan remains an all-time favourite even without considering its girl power tag courtesy Sarah Jessica Parker and gang.

So pink may be popular with the ladies. But it’s the vehemence with which men seem to abhor pink alcohol that is quite surprising. Case in point — some mucho macho colleagues and friends. “I wouldn’t be caught saying ‘cheers’ with a cosmo in hand,” said the guy who has spent a chunk of his professional life reviewing the latest pubs in town. “I would have them if they were a little on the reddish side, not ‘pink’ pink, you know,” said another, with a grin. “After all, your drinks reflects your personality.” Several others echoed his sentiment.

Vanity, thy name is man, if you judge a drink by its substance than its essence. Let a spirit be evaluated on the merit of its flavour than its colour, at the least. What’s more, shed those fears of emasculation through pink — a cosmopolitan or a rosé in your hand could actually be a gauge of how comfortable you are in your skin. Perhaps this ought to be the next test for the truly metrosexual man — the drink in hand should match the pink of the shirt.

So it was like a breath of fresh air to finally have a good friend say quite emphatically that he wouldn’t mind pink in his glass. “I’m not an alco-racist,” he declared. “I don’t discriminate my alcohol!”