Pretty tough in pink | india | Hindustan Times
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Pretty tough in pink

A Facebook campaign is collecting pink chaddis from all across the country to dump on the khaki knicker-clad Pramod Muthalik and his frisky boys this Valentine’s Day.

india Updated: Mar 05, 2009 21:08 IST

Just to remind our readers of the latest chapter in the never-ending battle between traditionalists and, well, hyper-traditionalists: protesting against the attack on women in a Mangalore pub by Sri Rama Sene goons, a Facebook campaign is collecting pink chaddis from all across the country to dump on the khaki knikkar-clad Pramod Muthalik and his frisky boys this Valentine’s Day.

So why do we call those rallying under the nom de guerre, ‘A Consortium of Pub-Going Loose and Forward Women’, traditionalists? Because, these ladies — and gentlemen — are proactively fighting to protect the long-established tradition of women enjoying their alcohol. No longer is it about fighting against the tradition of the ‘adarsh Bharatiya nari’. This time round, it’s fighting for the right of women to drink.

Ok, so the West did its bit for women’s equality through the Pill and Virginia Slims cigarettes some 40 years ago. Is the pink chaddi collection our version of bra-burning? The tradition of women doing ‘their thing’ regardless of what the men folk — or even other women — have in mind has been around. It’s just that nobody in this part of town has really stood up for it. The mountain of pink underwear gathering may not shut the ‘a woman’s place is at home’ types up. But it certainly is powerful agit-prop. It may also bring about another, perhaps more potent, debate to the fore: do we really need to wear a Western contraption like the underwear?