PRINCE PLASTICS International, India’s No. 1 exporter and manufacturer of plastic houseware, thermoware and moulded furniture, on Sunday announced the launch of its new product ‘Click and Seal – 100 per cent airtight container’ in the domestic market.
Company’s senior marketing manager Manoj Somani told reporters that the company has decided to increase its presence in the domestic market. “We are rapidly developing the domestic markets with a vast network of distributors, dealers and stockists already in place.” The company, he said, uses 100 per cent virgin material unlike the unorganised sector and this makes the products far superior.
Giving details about the new product, he said it is leak-proof, microwave safe, dishwasher safe and keeps food farm-fresh in the refrigerator and is totally odour-free. The product is available in 26 shapes and sizes with prices ranging from Rs 70 to Rs 700.
Prince Plastics has a turnover of roughly Rs 100 crore out of which exports account for Rs 80 crore. The company has state-of-the-art factories in Daman and Haridwar.
The company is already supplying its products to departmental store chains and is also focussing on institutional selling. It has appointed Parshvanath Plastics as distributors for Indore.