PRIYA & CHINTAN | india | Hindustan Times
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PRIYA & CHINTAN

india Updated: Aug 31, 2006 13:07 IST

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Prriya and Chintan graduated from Sydenham in Commerce and pursued Fashion Design in India and the US respectively. Prriya went to P.V. Polytechnic (SNDT) and worked with Sheetal design studio. Excelling in her school, she was awarded student of the year, and a special award for her graduating collection. Subsequently, she also landed the Femina Best Young Designers' Award. As for Chintan, he studied at Parsons School of Design in New York and worked for Calvin Klein to get a feel for the ready-to-wear market. To do the same for the Couture, he joined Randy Rahm.

Merging heritage and innovation to enhance Indian Handicrafts and endeavoring to blend together tradition and youth, they have made an attempt to create garments that are modern but which strongly speak of their roots - India. The diversity in their education brings to life a beautiful mix, which is reflected in the styling. Prriya's knowledge and experience in embroideries and Chintan's strong knowledge of cuts, silhouettes and styling helps them create garments which are contemporary in style and traditional in embellishment. Their forte is bridal couture and they have recently launched a Bridge and Ready-to-wear collection.

Their collection for the Fashion Week is a combination of crafts, fabrics and raw materials from different parts of the country to create designs never seen before. The silhouette is inspired by the word "Paradox". Textures and prints are combined with plain fabrics; flowing garments are corseted and structured. The embellishments are inspired from royal jewelry and colours vary from black and chocolate brown to soft shades of blue and peach. 

For this particular collection, Prriya and Chintans is closely working with Re-wrap, a not-for-profit enterprise. Re-wrap assists women's Self Help Groups in India by providing them with innovative designs and a market for their products.

Their objective is to encourage skilled artisans to preserve their techniques whilst modernizing their products and to create a direct and sustainable income source for them. Rural artisans as well as socially and physically disadvantaged women from slums trained in a range of skills work within these groups. Their skills include sewing, fine hand and machine embroidery, appliqué, ribbon and patchwork, hand block and screen-printing.

Prriya and Chintans is currently retailing at Origins (Hyderabad), FAE (Dubai) and Shehnaai (New York).

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