Joining the list of celebrities coming out against the global fast-food chain, sitar maestro Pandit Ravishankar has asked Kentucky Fried Chicken to stop the "sadistic abuse" of the birds and fans to boycott KFC products.
In a letter to KFC's CEO, the musician pointed out that a People for Ethical Treatment of Animals (PETA) probe in India, the US, Germany, Australia and the UK, "has documented the routine and sadistic abuse of chicken by KFC suppliers, showing that conscious birds were maimed by killing machines and scalded to death in defeathering tanks..."
KFC has consistently "ignored" recommendations made by its own animal welfare panel, prompting five of its members to resign, PETA quoted him as saying.
"You have the ability and opportunity to decrease the shocking abuse. Until you do, I will be calling on all compassionate people across the world to boycott KFC," he said.
Ravi Shankar and his Grammy-nominated daughter Anoushka recently appeared in a 30-second public announcement making a plea for the country's elephants, cows, dogs, birds and other animals.
Other people in the global entertainment industry like actress Pamela Anderson have also vociferously criticised the ill-treatment of chickens killed for KFC products.