At a time when children are happier playing Wii and PlayStation games, rather than sweating it out in the field, a company is trying to re-instill people’s faith in sports.
In an attempt to ensure that the schools provide kids with proper sports education and infrastructure, Kids Out Of Home (KOOH), is offering trained professional coaches, infrastructure, a scientific sports programme. It offers a curriculum that “incorporates the scientific disciplines of physiology, psychology, nutrition and biomechanics in addition to sport performance analysis and physiological assessment to deliver a meaningful sporting experience,” explains Shrikant Hazare, chief marketing officer, KOOH.
“All we’re giving you is a fitter India. Nowhere are we implying that we will create national champions. Though they may get created once they’re fit,” he adds.
The company has already tied up with various schools across five states and are working on plans to expand to other parts of the country soon.
They were recently approached by a sports school from Sonipath. “Yash Birla’s school also got in touch with us recently,” says Hazare, adding clearly that the attempt is “not to replace PT”.
The coaches roped in for these programmes are trained sportspeople. They receive their initially training for 10 days in Switzerland with the International Academy of Sport Science and Technology (AISTS), which was founded by the International Olympic Committee in 2000. Following that, they are trained internally for four weeks.
Hazare adds, “Kids go through this learning from pre-school to class 12. There is a serious lack of mindset along with infrastructure in our country. Parents want kids to do well in their studies and so the children don’t see the need to play anymore and take up physical education or training too seriously.”
Elements like the cost of the services, the number of coaches for each school and the kind of infrastructure needed, all depend and vary from school-to school.
“The scientific sports programme which KOOH has designed is called the ‘Balanced Report Card Program’. It aims at creating ‘student athletes’,” says Hazare, adding, “A growing number of parents and schools sports have responded positively.”
The company also offers coaches for all sports. Explaining the process he says, “We manage end-to end infrastructure for schools, from managing physical training for children, providing equipment and advanced technologies to help deliver a better sporting experience.”