Publicity wing blames ministry for ad fiasco | india | Hindustan Times
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Publicity wing blames ministry for ad fiasco

india Updated: Jan 26, 2010 00:44 IST

Washing its hands of the advertisement goof-up, Directorate of Audio Visual Publicity on Monday said the publicity material was created and conceived by the Ministry for Women and Child Development and DAVP’s only role was to release it to newspapers.

Official sources in the ministry for information and broadcasting (under which DAVP comes) said here that the publicity wing’s role is only to release advertisements on the orders of the concerned ministries once they are sent to it.

A senior officer said the advertisement in question, which carried the ex-Pakistani officer’s photograph, was created and conceptualised by the Ministry for Women and Child Development, which it had designed with the help of an external agency.

The official added in this specific case, DAVP was only asked by the ministry to release the advertisement.

“Despite our limited role in the whole episode, we had an internal meeting to discuss the matter yesterday and we came to the conclusion that there has been no lapse on DAVP’s part," the official said.

Ministry sources said after the advertisement was asked to be released by the ministry, Directorate did so after checking its technical specifications like size, typography, and colour scheme.

The official said if an advertisement is handed over to the DAVP’s design team for its complete conceptualisation, then its entire creation is the publicity wing’s responsibility, but in the case of the WCD ministry’s advertisement, DAVP only released it as per the ministry’s orders. Ministry sources also said the advertisement had been sent directly to DAVP by the WCD ministry instead of getting clearances from the departments concerned.