PUJA ARYA | india | Hindustan Times
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india Updated: Aug 31, 2006 13:07 IST

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An ex-NIFT. student, Puja was awarded a scholarship by the Charles Wallace Trust Fund (British Council) and Nottingham Trent University UK.

The forte of her label 'pujaarya' is woodblock hand printing - printed on conventional fabrics (chiffons, silks, cottons etc.) as well as contemporary fabrics (PVC, fake suede & leather, hosiery and other woolen fabrics).

For her collection at Wills Lifestyle India Fashion Week she will use traditional Indian, especially Rajasthani crafts such as block printing and gota work in a contemporary fashion and on modern silhouettes.

Puja will experiment with intermingling traditional hand block designs with modern, geometric hand block patterns and with placement printing. She currently retails at Designer Studio, Kimaya, Ffolio, Amethyst and Mogra.

This is the first time Puja will be showcasing her creations at India Fashion Week.