India's only planned city, Chandigarh, has been projected as an ideal destination to get married at the ongoing World Travel Mart (WTM) in London to cash in on the craze for the big, fat Punjabi wedding among non-resident Indians (NRIs) and foreigners.
"Chandigarh tourism has decided to adopt more novel and innovative measures like wedding tourism to promote the city as the tourism hub of north India," the city's Home and Tourism Secretary Krishna Mohan, who is visiting the WTM, said Wednesday.
He said wedding ceremonies could be facilitated in collaboration with hotels and resorts in and around the city.
"Indian weddings are occasions to behold and Chandigarh is particularly known for its glamorous and graceful wedding ceremonies. European visitors in particular relish such occasions and Chandigarh tourism is in the process of facilitating more foreign visitors for these ceremonies," the home secretary said.
Mohan said that Chandigarh was not only a tourist attraction for its architectural beauty but also for medical and sports tourism. The city had excellent facilities for golf, tennis, cricket and other sports.
Chandigarh has recently been placed on the tentative list of World heritage sites by UNESCO, becoming the first Indian city to make it to the list.