Reliance Communications (RCom), the telecommunications arm of the Reliance Anil Dhirubhai Ambani Group, is closing most of the options through which two Reliance subscribers could make unlimited calls to each other after paying a fixed cost.
The company will stop most of its 260 running packs, plans and promotional offers on both its GSM and CDMA networks. Instead, it would have one flat rate of 50 paise for all calls, be it local, STD or while on roaming. All other plans, barring four or five unlimited plans, would be discontinued.
Up to 60 per cent of Reliance’s calls originating in Mumbai happen on its own network, of which about a fourth could be from Reliance numbers to Reliance numbers, sources said.
In the new plans, these subscribers will have to pay for the calls they make, even though at a lower rental cost.
Officials are upbeat about the prospects of bringing in transparency in tariff plans. “The company is expecting a sharp increase in revenues through a gradual migration of most of its customers the new one flat rate plan, and a shift of subscribers from other operators,” said Mahesh Prasad, President, RCOM. There are close to 2600 existing promotional schemes in the country today across all circles, all operators and all promotional offers.
A couple of unlimited plans will be retained, where the customer pays a fixed cost and enjoys unlimited talktime. Customers who intend to keep their old tariff plans would be able to continue, according to guidelines laid down by the Telecom Regulatory Authority of India.
The company though will ‘urge its existing customers to shift from other plans to the new plan’, Prasad said. The company has set a target of six months to reach out and convince its customers that the new plan will translate into more savings.