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Reinventing Apple-Life Beyond IPod

india Updated: Jan 10, 2007 18:42 IST

Less than two months ago in the same place, the same column I had written about the IPhone buzz. Tuesday 21st November 2006. Apple Computer Inc shares touch an all time high of $87.95. The reason for speculation besides the obvious IPod sales in the holiday season is the belief that Apple is getting closer to launching its new masterpiece. The mobile phone from Apple, the iPhone. Nothing was confirmed but there was buzz that Apple was upto something.  It's the 10th January of a new year for a company that seems to be on its path of reinvention.  First about the latest offering from Apple and then about the reinvention of Apple.


Introducing the IPhone

Apple CEO Steve Jobs on Wednesday introduced the iPhone. IPhone in a sense is a revolutionary product combining three products into one — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps-into one small and lightweight handheld device. According to Jobs IPhone it is "literally five years ahead of any other mobile phones".


The magic of IPhone

iPhone introduces an entirely new user interface based on a large multi-touch display and pioneering new software, letting users control iPhone with just their fingers. iPhone also ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phone. If IPod is all about touch and feel can IPhone be different? Quoting Steve Jobs "We are all born with the ultimate pointing device-our fingers-and iPhone uses them to create the most revolutionary user interface since the mouse."


The reinvention of Apple

So that was a lot of nice things about Apple and IPhone.  Having been a Mac fan and an even bigger Steve Jobs fan and even a bigger IPod fan I am sure IPhone will exceed expectations.


Apple in the new avatar

First the IPod then the IPhone and the same day also the announcement of Apple TV. So what exactly is Apple upto?

Apple seems to be reinventing itself in its new avatar of a consumer electronic company. Ipod, Iphone, Apple TV. Apple seems to be going full throttle in its new avatar. Apparently Apple TV is a very interesting concept.

Apple TV

Apple TV is like a DVD player for the 21st century-you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the Internet rather than DVDs you get from a physical store. Steve Jobs, Apple's CEO says "Apple TV plays the same iTunes content that users enjoy on their computers and iPods, so now they can even watch part of a movie in their living room, and watch the rest later on their iPod."

The thought factory

A concept like Apple TV is a product of an absolutely innovative mind and Apple seems to be perfecting the thought factory assembly line. Each product has been such a beauty that you just can't help but marvel at the innovativeness of Apple.


Kudos to Steve Jobs

I have been a huge Steve Jobs fan all my life. He has been an inspiration to thousands of entrepreneurs like me across the globe. It is often said had Steve not been leading Apple he would have stated his own religious cult in Rishikesh. Apparently Steve and I do have someone in common — the religious guru, Nimkaroli baba from the Himalayas. May God bless his soul.


The last word

Apple isn't Microsoft. Apple is Apple and it knows exactly what it is doing. Everything from Apple is a piece of art.  If Apple is reinventing itself it's for the better. Many critics are saying in an already competitive world of telecom will Apple survive? My answer is look at the Zune story. With the backing of money bags Microsoft, experience of Ipod and the best strategists at work why didn't Zune dent Ipods prospects?  I believe the same will happen to Iphone. It's time for others to be beware the Apple Thought Factory is at work.

Puneet Mehrotra is a web strategist at www.cyberzest.com and edits www.thebusinessedition.com you can email him on puneet@cyberzest.com

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