British businessman Sir Richard Branson is set to appear in the upcoming Bond movie Casino Royale in a cameo role.
According to contactmusic.com, Branson and his airline Virgin Atlantic will feature in a sequence when Bond checks in.
He says: "James Bond is original, cool and sophisticated - just like an airline I know. Virgin Atlantic is delighted to be a global partner of the new James Bond movie, Casino Royale, and I'm just a little excited to be playing a cameo in the film.
"Having met Daniel Craig and the rest of the team on set, I have no doubt that Casino Royale will be one of the most successful James Bond films ever."