Back in 2010, Uddhav and Raj Thackeray went all out to support Marathi cinema. While the former wanted city multiplex owners to slash ticket prices, Raj demanded prime time shows for Marathi movies. And now, actor Riteish Deshmukh has also come out in support of regional language cinema.
To start with, Riteish, who is set to turn producer with a Marathi film by the end of this year, wants prime time shows for Marathi films. According to the actor, Marathi films are usually slotted for morning shows, making them difficult for an entire family to watch.“Every multiplex runs 22 shows throughout the day. I’m sure there must be at least 15-16 shows from 7:30 am to 11 pm. So if you have two shows even in the small screens, working-class Marathi people will have an option to watch films during prime time,” reasons Riteish, who will also act in his first currently-untitled Marathi production.
At the same time, the Housefull 2 actor admits that the popularity of Hindi films has become huge due to the multiplex boom. “That’s why, to recover costs, multiplexes offer more shows to Hindi films, which is fair. But look at Southern cinema — they always give first preference to their films before any other language including Hindi. But here, Hindi films always get first priority,” he says.
Riteish also wonders why Marathi cinema can’t be accommodated if Hollywood films get their slots. “We need to nurture Marathi cinema too; otherwise, without support, it will die. We shouldn’t let the situation worsen,” says Riteish, who is currently shooting for Kya Superkool Hai Hum.
“The only comedies I am doing right now are the sequels. So when people wonder if I am only doing comic films, it must be understood that I am only doing sequels to my earlier hits. I haven’t signed up for any new film in this genre,” adds the actor, who will also start shooting for another sequel, Grand Masti, by the end of this year.