It’s the most powerful — and, at Rs 4 crore, the most expensive — sports coupe available in India. But, buying the Rolls-Royce two-door Phantom is not that different from buying a Maruti 800. You get it on monthly installments after a 20 per cent down payment.
Targeted at the “new millionaires”, the Phantom, introduced in India on Saturday, has already found buyers among Asia’s nouveau riche, among them Tomoaki Nagao (37), who made his billions selling T-shirts sporting a picture of a bathing ape.
There are those, though, who think it’s too ostentatious. “No, I wouldn’t buy it; it’s a very in-your-face display of wealth,” said Vikas Oberoi, owner of Oberoi Constructions and one of Asia’s 15 youngest billionaires in 2008. He loves sports cars, though, and drives a Mercedes.
The downturn doesn’t seem to have bothered Rolls-Royce. Last year, it sold 1,212 Phantoms across the world and is confident of crossing that number this year. The sedan version of the Phantom was unveiled in India in 2006, and the sports coupe is Rs 1 crore cheaper as well as three feet and two doors smaller.
In India, five per cent of Rolls owners have bought it on loan Rolls plans to custom-build every car as per buyers’ specifications. Typically, the car is flown to the buyer within three months of the order being placed. Each car comes with a 100-year warranty for non-moving parts.