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Trailing in polls, regularly castigated by fellow Republicans, Mitt Romney is resetting his campaign one more time, now with an economic plan he has talked about but never detailed.
The economic plan - headlined by the campaign in pre-launch handouts as the 'Romney Plan For A Stronger Middle Class' - is long overdue, awaited even by his own party.
While he has claimed he can do a better job of turning around the economy than Obama, he has never explained how - some have wondered if he has a plan at all.
In the off-camera meeting with fundraisers in Florida Romney said he believes from the moment he takes oath, the economy will start looking up.
Meanwhile, Romney started Tuesday a two-day bus tour of Ohio, a battleground state no Republican president has ever lost but has looked leaning towards Obama in polls.
Obama is leading Romney 53% to 43% in Ohio in a poll published by The New York Times. A Washington Post poll gave Obama an eight point lead there. The president is leading in all battleground states.