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Run, bunny, run

It’s not just pub-hoppers who are looking over their shoulders for those self-appointed custodians of morality, but now we hear the world’s best-loved men’s mag is running for cover as well.

india Updated: Mar 30, 2009 21:40 IST

It’s not just pub-hoppers who are looking over their shoulders for those self-appointed custodians of morality, but now we hear the world’s best-loved men’s mag is running for cover as well. Playboy has expressed apprehensions about government restrictions on products, supposedly alien to Indian culture, having an “immoral influence” on unsuspecting natives — adding a new twist to its much-awaited launch.

India is at the centrefold of the magazine’s many-splendoured expansion plans. A couple of years ago the magazine had decided to splash into the Indian market — sans the bikini — in a suitably stripped-down version with no sex or nudity, and perhaps even under an assumed identity. This was the first time it was willing to make an exception — to shed less clothes, as also its brand name — all for a loftier cause, of course.

Well, a suitably chaste Playboy by any other name might still spell a treat, right? After all, Indian lad mags seem to have perfected the art of substituting low necklines with tips on the high life. Apparently not. Because, say what you may, this itsy bitsy piece of news spells severe mental retardation for most Indian men who claim to be reading imported copies of Playboy, un-cover to cover, for the magazine’s unparalleled cerebral content. Seriously.