It’s no secret that south Delhi, one of the city’s best developed areas, is apathetic to voting. The numbers say it all.
In the 2007 MCD polls, only 30 per cent in South Delhi cast their votes. However, sources say that the trend may not continue this year. At least this is what the area’s Residents Welfare Associations (RWAs) are trying hard to achieve.
The RWAs have taken it on themselves to make their residents aware of the importance of their vote. The associations are preparing for a unified campaign to get the voters to polling booths on April 15.
And this time the campaign won’t be restricted to door-to-door requests and open house meetings. The organisations will be organising jingle and poster-making contests as well as grilling sessions of all the poll candidates of their wards. Some are even conceptualising election special rock concerts.
“A lot of people don’t bother to vote as they don’t understand what the MCD does. The awareness campaign is aimed at sensitising voters about the importance of voting,” said Pankaj Aggarwal of the Delhi Joint RWA Front, an umbrella organisation of 300 RWAs. “We are aiming at a 70 per cent voter turnout this time,” he added.
The RWAs are also going to decode the resumé of all candidates. “Once, the candidates are announced, we’ll organise grill sessions of the candidates with the youth so that they get to know the candidates better. This will be followed by an extensive online awareness campaign,” said Rajeev Kakaria of Greater Kailash I RWA.
The RWAs will be announcing their voter awareness campaign at the upcoming Holi get-togethers. “We’ll also come out with an election special newsletter in our area. We have 40 days in hand and we’ll build up the momentum,” Kakaria added.
Street plays will also be organised. “A major chunk of voters are going to be first-timers. We have to catch them,” said PK Roy of Chittaranjan Park’s EPDP association, an umbrella body of area RWAs.