You can hardly go through an hour in India without seeing an image, an advertisement or a video of an Indian cricketer trying to sell you a product. On Tuesday Sachin Tendulkar provided a sterling example of an iconic personality using his status to send out a meaningful and positive message.
Speaking on behalf of his team Tendulkar put his shoulder behind efforts to conserve the tiger, whose population has dwindled alarmingly in India.
“At the start of the century, there were nearly 40,000 tigers in India. Today, that number has shrunk to 1,700 and we are losing at least one tiger a month. The rate at which the tiger is being hunted down is alarming,” said Tendulkar.
“When I was growing up, I was told there were once creatures called dinosaurs, which are extinct. Unless we do something about it, we could perhaps end up talking about the tiger in similar manner to future generations,” said Tendulkar.
Tendulkar was quick to say he was no expert in the field, but was earnest in his appeal. “I feel the tiger should be allowed to live without disturbance in the forests. As we have our own homes and territories, the tiger too has its own territory, and we should not disturb its habitat. That would be the best way to ensure that the tiger survives in our forests.
“This majestic species is a symbol of India's rich and diverse wildlife heritage. It is in our best interests to ensure that this magnificent animal is not wiped out. Join me in speaking out for the tiger,” he said. “Together, we can make a difference. Together, we can save the critically endangered tiger.” Tendulkar then signed a banner pledging support to the cause of the tiger. “Let's together do whatever we can to save the tiger.”