Influenced by their US peers, as Indian politicians take to technology to campaign for the forthcoming Lok Sabha elections, which begin on April 16, the sale of election material such as badges, banners and posters is yet to pick up.
According to traders of Sadar Bazaar, the use of Information and Communications Technologies is affecting their business.
Anilbhai Rakhiwala, a seller of election material in Sadar Bazaar, told PTI, "Parties and candidates are doing hi-tech campaigning. They are investing more in mobile SMS and advertisements on television."
He added that even 15 per cent lower prices of items such as flags, banner, posters and badges than at the time of the last general elections in 2004 have not been able to boost sales.
Rakhiwala said, "Business is not gearing up like the last general elections. Things which were last time sold at Rs 100 are now selling at Rs 85 but even then business is not picking up."
Subash Arya, in charge of the election campaign of the BJP’s candidate from West Delhi Jagdish Mukhi, said, "Compared to the earlier elections now the use of banner and posters has reduced considerably. Now we are focusing more on door-to-door campaigning and the use of ICT."