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Samsung unveils Ultra Edition Series

The first model to be launched under the Ultra Edition 6.9 series is priced at Rs 16,499, Samsung India MD said.

india Updated: Jul 19, 2006 13:48 IST

Eyeing the huge opportunity in the country's mobile phone market, Korean electronics and telecom major Samsung unveiled its new line of slim mobile phones with the launch of the 'Ultra Edition Series' in the Capital.

The first model to be launched under the Ultra Edition 6.9 series is priced at Rs 16,499, Samsung Telecommunications India Managing Director HC Ryu said.

The new phone series was unveiled by actress Diya Mirza.

Of the three models to be launched under the new series, the price of other two models is yet to be decided, he said.

"India is a very critical market for Samsung and the launch of the Ultra Series will meet the growing demands of consumers for sleek phones with premium multimedia capabilities", Ryu added.

The new models would be distributed through the company's 12,000 outlets across the country in about 2000 towns, Samsung's Deputy General Manager (Marketing) Asim Warsi said.

Samsung's foray into the ultra slim phones is a part of company's strategy to take on the leadership position in the mobile phone market, he added.