It was 'Girls Aloud' singer Sarah Harding’s sensational figure, which made her the best choice for bra firm Ultimo’s new ad campaign.
It is for the first time that any one out of the ‘Girls Aloud’ clan has signed a solo-modeling contract.
Sarah was chosen for the sultry shot after pictures of her in a bikini on holiday showed off her perfectly toned svelte figure.
“Sarah isn’t afraid of showing off her body. She’s got a great figure and she knows it. The other girls (Cheryl Tweedy, Nicola Roberts, Kimberly Walsh and Nadine Coyle) aren’t as confident about their bodies as Sarah so it’s not something they would go for,” the Sun quoted a source, as saying.
“They have done sexy shoots for lads’ mags but doing a modeling deal in just bra and pants is not the same thing,” the source added.
Others to feature in the lingerie campaign include Rachel Hunter, Penny Lancaster and Helena Christensen.