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Saree creates ripples globally

The Indian six-yard wonder is going places and not just limited to Madonna, but fast emerging as a complete garment for many a foreigner.

india Updated: Feb 01, 2007 12:42 IST
PTI

The Indian six-yard wonder is going places and not just limited to Madonna, Naomi Campbell or Goldie Hawn, but fast emerging as a complete garment for many a foreigner.

So much has its popularity grown that a large number of websites are now offering traditional varieties of sarees online, Benarsi being one of them. "Foreigners are today open to wearing a sari.

In New York or London, many can be seen comfortably draping a saree, especially at Indian weddings and parties," says Meera Mahadevia, a textile designer.

"It is very popular in the US and Europe though high sales have also been reported from Australia, New Zealand and South Africa," she says. The popularity of the saree can also be attributed to an Indian wave all across the world.

There is a general interest in everything which is Indian, including the saree, says Mahadevia, whose accessories are on display at the Newark Museum Gallery, New York.

"In sarees, however, it is the tussars, brocades and georgettes, interwoven with gold, silver, kundan, zari borders, religious chats, calligraphy, divine motif, delicately balancing the bygone era with modern sophistication which are more in demand,' she says.

The foreigners are intrigued by the six-yard saree. We export it to high-end stores in Canada and London, and besides the NRIs, the native women also buy it for formal wearing, says Kesar Singh of Jalandhar-based JK Exports.