With the number of eligible bachelors dwindling in Russia, women in the country are now taking lessons in how to snare the man of their dreams.
It seems that an increasing number of Russian women are flocking to "bitch schools" that claim that they can arm the ladies with the competitive edge needed to snare a man, or even bring their own partners to heel.
Vladimir Rakovsky, a motivational speaker, and his wife, Yevgenia hold classes, which start with lectures in “bitchology”, twice a week during the night.
And if there are people who are offended that women are being trained to be ‘bitches’, well then they need to be aware that in Russia a bitch refers to a woman who is neither strident nor sassy, but demure, manipulative and aware of her own sexuality, and uses all those attributes to get her own way.
"Bitchology is the theory, practice and technique of being successful in a man's world. A smart woman gets what she wants by pretending to be weak," The Telegraph quoted Rakovsky, as saying.
As for what makes a woman a successful ‘bitch’, well strength of will, self-confidence and knowing how to use her “feminine wiles” is the key.
"A bitch should be strong and self-confident but should remember to use feminine wiles, such as her attractiveness and, whenever useful, she should try to come across as a helpless creature," he added.
After the initial lectures, the women then attend the "school of seduction" in which they learn to use their sexuality to attract the most discerning of men by flaunting their sexuality.
In the final lesson, the women learn the art of the striptease.
And it seems that the classes do indeed work, for the Rakovskys' students swear by the technique which, according to one, gives every Russian woman what she wants, namely "Great sex, money and a man who looks after you."