Social media will continue to drive the government’s PR efforts.
Prime Minister Narendra Modi on Tuesday gave another pep talk to his ministers to get active on social media platforms to sell success stories, asking them to get at least one lakh followers each on Twitter. Two ministers — Kalraj Mishra and Narendra Singh Tomar — were praised at a meeting of the council of ministers on Tuesday. “It was a routine meeting to review the implementation of cabinet decisions related to infrastructure ministries. But the focus eventually shifted to social media activities of ministers,” a source told HT.
Hiren Joshi, officer on special duty (information technology) to PM, also made a presentation on “dos and don’ts” of social media. “He advised them on some steps to get more followers, increase frequency of posts, and maximise their impact,” a minister said.
Modi, the second most followed Indian on Twitter, has been a strong advocate of communication through social media.
Recently, the Prime Minister’s Office shared with the Lok Sabha MPs of BJP a detailed analysis of their social media activities, such as number of follower, number of posts, and others.
The PM wants BJP lawmakers and ministers to share testimonials, real stories, and news about people benefitting from flagship schemes of central government. All departments have also been asked to prepare videos and short stories of such success stories and flood the ‘MyGov’ portal that will act as a nodal point for dissemination of such information.