The Shiv Sena, in a bid to reach to young as well as Maharashtrian voters, has roped in popular Marathi-Hindi remix singer Avadhoot Gupte for its campaigning in coming civic polls.
Gupte, a singer and music composer who has a few popular music albums to his credit, will be making audio-visual campaign clips for the Sena.
Audio-visual cassettes composed in Marathi and Hindi have been time-tasted formula used by Sena in its campaign so far. The party successfully used the formula in 1990 and 1995 Assembly elections and 1996 and 1998 Lok Sabha polls.
The party is now facing one of the biggest challenges in its history. It has just suffered two splits by Narayan Rane and Raj Thackeray and it will have to fight hard to retain control over Mumbai and Thane municipal corporations it has been ruling for over a decade. Little wonder, Sena's campaign managers are now using every possible trick to garner votes.
A senior party leader who is not authorised to speak to media, pointed out that Gupte was being hired by the Sena, as he was a known name in Maharashtrian households in Mumbai-Thane belt.
"Gupte will be making an audio-visual clippings for the party. The content is based on civic awareness and political campaigning for the BMC elections," he added.
When asked Gupte refused to reveal what kind of campaign he was planning. "My profession does not allow to disclose any information about my client and the project," said Gupte.
He further pointed that his father had founded advertising agency called 'Beej' and since then they have been doing such ad camping for many political parties.
Gupte further claimed that his approach to the project is professional and nothing to do with politics. If any other political party approaches him for similar work he would accept the proposal.
Interestingly, Maharashtra Navnirman Sena (MNS) headed by Raj Thackeray is likely to have star campaigners from Marathi film and drama industry to campaign for the MNS.