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Separate ways

india Updated: Mar 19, 2010 01:27 IST

IANS
Highlight Story

Plans to bring actress Kareena Kapoor and ex-beau Shahid Kapoor together to promote their film Milenge Milenge have been called off. While Shahid had no problems with the idea, producer Boney Kapoor feels the publicity would be doubled if the stars do the promotions individually.

Asked if he’d be willing to promote the film jointly with Kareena, Shahid said, “Yes, I’ll do everything I can to promote it and see the film gets properly released. It’s my film.” However, Boney Kapoor felt otherwise. “We’re getting Shahid and Kareena to do separate promotional activities. That way, we give them space to be comfortable with the situation and also we get twice the publicity that we would’ve if the pair promoted the film jointly,” the producer said.

Kareena and Shahid will be seen together after Imtiaz Ali’s Jab We Met in 2007.

Shahid has not only decided to go all-out for Milenge Milenge, he has also been taking interest in the release date, to ensure that it hits screens at a time when it is likely to get the best audience. He met the producer and they mutually agreed to postpone the release from April to later in the year.

“We met and took a joint decision. Boney was co-operative. Otherwise, I’d have had three releases — Milenge Milenge, Paathshala and Badmaash Company — in one month,” said Shahid.

Boney said he plans to release the film, which has been directed by Satish Kaushik, in the last week of June or the first week of July.