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Setting box office in order

For filmmakers today, a film's release is more than just choosing an auspicious day, writes Vajir Singh.

india Updated: Nov 29, 2006 16:22 IST

"We decided on the Diwali release of Don even before the film had gone on the floors,” says Shah Rukh Khan.

Sanjay Leela Bhansali, currently shooting Saavariya with Ranbir Kapoor and Sonam Kapoor, has already announced that the film will be released during next Diwali.

According to trade pundits, big filmmakers announce the release dates so that smaller producers can plan their release strategies. Since collections drop drastically after the first weekend, it’s advisable not to have releases cutting into one another’s business.

 
Salmaan Khan and Rani Mukherjee in a still from Baabul.

LITTLE MERCIES:


Aditya Chopra had decided to release his

Dhoom II

during Diwali. But when SRK convinced him to postpone the release date to avoid a clash with

Don

, Aditya agreed.

Dhoom II

was the solo release last week and it also has the advantage of one clear empty week ahead since no film is scheduled to release this Friday. The next big release after

Dhoom II

is

Baabul 

on December 8 which was again announced well in advance.



MINOR ADJUSTMENTS:


Madhur Bhandarkar, who is known for working on shoestring budgets, comments, “It is essential to organise the right release date or week. I’m looking at the second week of January for

Traffic Signal

.”



But with

Guru

postponed to the same week, Bhandarkar has had to re-strategise. Director Dibakar Banerjee’s

Khosla Ka Ghosla

was completed in 2005. But UTV released it only in September this year. “It was a small film, so they had to give it a gestation period. Their idea of holding it back for almost nine months worked,” says Dibakar.

Take 5
Movies waiting to hit the marquee


1 Baabul:Tackles the issue of widow remarriage. Patriarch Amitabh Bachchan unites his dead son Salman Khan’s widow, Rani Mukerji, with John Abraham. The film brings together the superhit Amitabh-Hema pair.

2 Kabul Express:
John Abraham and Arshad Warsi venture across the border to shoot a documentary on post-Taliban Afghanistan.

3 Bhagam Bhag: Marks the return of Govinda, who teams up with Akshay Kumar in this laugh riot, also starring Paresh Rawal and Rajpal Yadav.

4 Guru : Supposedly based on the life of Dhirubhai Ambani where Abhishek Bachchan plays the lead. Aishwarya Rai plays his wife. The film also stars R Madhavan and Vidya Balan.

5 I See You: Arjun Rampal’s maiden production about a man who sees a girl no one else can. SRK and Hrithik Roshan are supporting him.

vajir.singh@hindustantimes.com