Despite the racist slurs, insults and tears that she has had to deal with in the big, bad world of the reality show Big Brother, Shilpa Shetty would have at least one reason to cheer when she comes out - her sagging career has got the most unexpected, but strongest boost yet.
"Shilpa has not really had a hit since Dhadkan, which was almost seven years ago. However, since the unexpected outrage in UK after the Big Brother episode, her graph has suddenly shot up," trade analyst Taran Adarsh said.
"Companies in the UK are sure to be looking at endorsement deals and her acting career will pick up after this," Adarsh said.
The 31-year-old actress has cut down on the number of films she is doing in the hope that she will get to do "meaningful" roles, but that hasn't really worked for her. She did win critical acclaim for her role as a HIV positive woman in Phir Milenge but since then has not played a notable role.
"Distributors in the UK and advertisers are sitting up and taking notice. Whether its a publicity stunt or a genuine incident, it has definitely given a huge boost to her career and that too internationally," a film industry observer said.
Shetty's next film is Anurag Basu's Metro in which she plays a wife struggling with the stress of city life and a crumbling marriage.
Ratings of Big Brother have hit the roof after a furore on alleged racist comments directed at Shilpa by fellow contestant Jane Goody, who has been evicted from the UK show.
"Not just in the UK, but when she does come out there will be a mad rush to sign her on by Indian producers as well," Adarsh added.