Singapore Tourism Board on Tuesday launched its 10-day long roadshow titled "Singapore: Where Great Things Happen" in Chennai covering four cities in India to attract the business community.
With India's increasing outbound "BTMICE" (Business Travel Meetings, Incentives, Conventions, Exhibitions) traveller to Singapore, the roadshows would unveil a slew of value-added incentives for Indian corporates, STB's Regional Director for South Asia, Middle East and Africa, Kang Slew Kheng said at the launch function in Chennai.
The roadshows, ending on September 7, would also be held in Bangalore, Mumbai and Delhi.
Kheng, said BTMICE accounted for 25 per cent of 8.94 million global visitors to Singapore last year and it hosted some 5,000 business events.
Taking advantage of the situation, the Singapore government has come out with a package of incentives worth 170 million Singapore dollars, she said.
The cornerstone of this initiative is an industry-wise vertical approach, which has led to STB identifying key industries like biomedical sciences and pharmaceuticals, water and environmental technologies and media.
"We are excited to bring our value proposition to Indian corporates through this four-city road show. When Indian companies hold their conferences or meetings in Singapore they will discover that we bring value to their business events through leveraging key industries, a strong pro-business environment and extensive global connectivity", she said.