It really isn't an event in India unless it's held a little 'fashionably' late. However, a press conference featuring McLaren's Lewis Hamilton pushed the boundaries a bit.
Journalists sat to have their ears blasted by a commercial that was played in a loop for half an hour with the main attraction no where in sight.
The press conference finally started with the PR representative and senior executive regaling the crowd of sports journalists with topics relating to anything but F1.
Fifty-six minutes after the scheduled time of the event, Hamilton appeared and finally things got down to business.
The obvious elephant in the room was that Hamilton would be headed off to the factory team of McLaren's current engine supplier Mercedes to replace Michael Schumacher.
“I have huge shoes to fill in at Mercedes and it will be difficult,” said Hamilton. “I grew up watching Michael on TV and win all the titles. It was surreal for me when he came back to racing in 2010.”