Mom-and-pop type of small business websites that fail to catch up with latest internet technology would be extinct by the end of 2007, blogging expert Gobala Krishnan predicts.
"It just doesn't make sense to be creating static HTML sites with Frontpage or Dreamweaver any more," said Krishnan, author of e-book Wordpress Adsense System.
"The small business market, especially those interested with Google Adsense and selling information products, is maturing and attracting bigger corporations with the manpower and capital to churn out superior websites," he added.
The Malaysia-based internet publishing expert offers free coaching and $1 access to "tons of tips, tricks and strategies" at www.OneDollarCoaching.com.
With easy access to web technology like RSS syndication, data feeds, autopilot publishing and community-driven systems, the small business owner now has to adapt quickly or be driven out of competition by larger corporations, Krishnan said in a press statement.
RSS-real simple syndication-is a simple technology that allows users to subscribe to their favourite websites. Using RSS, webmasters can put their content into a standardised format, which can be viewed and organised through RSS-aware software or automatically conveyed as new content on another website.
Krishnan argues that he believes a free blogging platform called Wordpress is the future for small business owners.
Developed and released as an open-source platform, Wordpress is free and easily customisable using third-party "plugins" that are also free. He said that using Wordpress is the best way to catch up with technologies like RSS, tagging, pinging and social book-marking.