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Small car segment witnessing renewed activity

The small car segment is witnessing renewed activity with two major players announcing marketing initiatives to push sales, reports Deepak Joshi.

india Updated: Nov 15, 2006 21:12 IST

The small car segment is witnessing renewed activity with  two major players— Maruti and Tata Motors— announcing marketing initiatives to push sales of their successful models.

Maruti has launched a limited edition version of its largest selling car— AltoXfun. The vehicle is available in two variants Alto LX Limited and Alto LXi Limited, priced at Rs 2.77 lakh and Rs 2.95 lakh respectively in Delhi, a company official stated. The limited edition variants are dearer by Rs 8,000 in comparison to the existing Alto models.

Tata Motors  slashed the price of its Indica V2 Xeta with the launch of a new 1.2 litre engine option at a limited period price offer of Rs 2.29 lakh.It is even offering a discount of Rs 25,000 for a brief period. It will be available in four models - GV, GVE, GVS and GVG.

The Indica V2 Xeta petrol has been a  great success since its launch in January, 2006, enabling the Indica range to grow by 35.2% in the first six months of the fiscal.

Alto recently surpassed a milestone by clocking 5 lakh sales in a span of  six years, the only car in the country to touch 5 lakh mark in such a period. The last one lakh sales have been achieved in a short span of six months, another first for any car in the country.  In October 2006 Alto sold 22,294 cars —the highest ever monthly sales for any model, any make ever in India. The previous highest was 20,687 units by Maruti 800 in March 2003.

Email djoshi@hindustantimes.com