The Modi government is looking to get its message across to small towns and the rural population when it marks a year in office next week; with multimedia road shows, exhibitions as well as press meets by ministers.
Mobile kiosks will showcase the NDA’s initiatives in 100 cities. The signature slogan for the occasion will be “Saal Ek, Shuruwaad Anek (One year, Myriad Beginnings)”.
On Wednesday, Prime Minister Narendra Modi held a meeting with key ministers to discuss the preparations. Although there is no official word on a widely speculated press conference by the Prime Minister, the Press Information Bureau is counting on such a possibility and is keeping itself ready.
The big event is a rally by the PM on May 25 — when the NDA government completes a year — in Mathura, the birthplace of Deendayal Upadhyaya, an ideologue of the BJP. It is being called Jan Sankalp Parv.
The Opposition Congress is sparing no effort to match the blitzkrieg with a counter-offensive, lining up around 100 news conferences across the country from April 20 to 25.
In the meeting Modi had with his ministers and party chief Amit Shah, he said the ministers should visit non-metro cities.
It was also decided that achievements of the PM’s foreign trips — under Opposition attack— should be highlighted.
The government is deploying key ministers to various cities for press interactions. On June 3, transport minister Nitin Gadkari will be in either Jaipur or Nagpur and junior home minister Kiren Rijuju in Guwahati. Parliamentary affairs minister Venkiah Naidu is scheduled to be in Hyderabad on June 4, while commerce minister Nirmala Sitharaman will be in Mumbai on June 4. Minority affairs minister Najma Heptullah’s name doesn’t figure in the list, but her deputy, Mukhtar Abbas Naqvi will address the press in Lucknow.