In what is sure to come as good news for Indians living in New Zealand, an Auckland-based technology company will soon begin broadcasting international TV channels, including popular Indian ones.
Orcus has recently signed an exclusive redistribution contract with four overseas channels. It wants to cash in on the viewing habits of an increasingly diverse ethnic population in New Zealand.
Viewers will need just a satellite dish and decoder to receive the signal. It is possible some channels will be a mix of pay-TV and free-to-air, business adviser Pavitra Roy is quoted as saying in New Zealand Herald newspaper.
However, the company may face tough competition next year after Freeview, the free-to-air digital TV service led by a consortium including TVNZ and CanWest, is launched.
To meet the challenge, Orcus is already working with venture capital company Kiwi Growth Partners to raise $5 million.
"The company was set to bring in new channels and the channels already available would be able to be picked up with a smaller satellite dish," Orcus chairperson Ayman Hamid said.
He said the company planned to expand its coverage to include all of Australia and would build satellite dishes in Darwin and Dubai to further increase services.