The Spa Association (SPAA) has released its trends report for 2012, predicting an increase in historic wellness, quick fix treatments and branded spa experiences.
The findings reveal that North American spa-goers are embracing treatments including salt caves (breathing in salty air), peloids (using mud to treat the skin), and balneo (water) and thalasso (seawater) therapies, which have been known healing remedies around the globe for centuries.
Ancient treatments including saunas and hammams -- which leave the skin softer and fresher -- look set to increase in popularity, as do healing treatments such as salt therapy, which dates back to the Roman period.
While such treatments boast health benefits, it appears spa-goers are also becoming increasingly attracted to services that provide results, from beauty enhancements including lash extensions to more practical treatments such as laser hair removal.
This pragmatic approach links to another trend, whereby consumers are now searching for quick and affordable mini treatments when they don’t have time for a full-on break. Beauty treatments that can be scheduled in at the local shopping center or even the airport are in popular demand.
SPAA’s findings also reveal some cultural differences, with Europeans reportedly looking towards the quick-fix day spa experience that is so well developed in the US while also being interested in exploring Asia’s regionally unique spas.
That said, branded spa experiences are also set to expand in 2012, as the conflict between locally owned spas and branded corporations is becoming increasingly apparent.
Another increasing trend is the destination spa, with the report predicting they will become an increasingly popular gathering place for groups and families next year.