Speeding and rash driving have emerged as one of the main factors behind the increasing number of road accidents in Noida and Greater Noida.
In 2011, about 900 road accidents were reported in Noida and Greater Noida, which left 450 people dead and more than 600 injured.
"Maximum number of road accident cases are a result of speeding and rash driving," said Noida’s chief traffic inspector Saiffuddin Beg.
And the four stretches that witnessed the maximum number of accidents were the Noida-Greater Noida expressway, Model Town to Sector 37 road, the stretch between Police Control Room and the Mahamaya flyover road and the Dadri-Surajpur-Chhalera (DSC) road, Beg said.
Police have also identified Sectors 71, 37, 82 and the City Centre intersection as accident-prone areas.
In the Tuesday night accident, eyewitnesses said, the victim had tried to race against a Pulsar motorcycle which overtook him in front of The Great India Place Mall. As he tried to speed, he lost control of his vehicle and hit a divider. He died on the spot and his pillion rider was injured.
On March 13, a 23-year-old MBA student died on the expressway after a dumper ran over her. She was on a motorcycle with her friend when the two-wheeler skidded and she fell on the road.
Police said traffic awareness drives have also failed to make motorists aware of the dangers of violating speed norms. Also, the city police have only 16 breath analysers and one speed gun to deal with violators.
"Apart from routine traffic drives, we also use Facebook and Twitter to spread awareness among the youth. However, self-restraint is the key to safety," Beg said.