Spindoctors told to work Advani’s age to advantage | india | Hindustan Times
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Spindoctors told to work Advani’s age to advantage

india Updated: Jan 08, 2009 00:47 IST
Shekhar Iyer

The BJP has asked its media managers to woo the young voters in a big way and be ready to face questions on the issue of LK Advani’s age to counter Congress general secretary Rahul Gandhi’s appeal.

As the party seemed caught in a yet another debate on the issue of leadership, the managers, who were invited to a day-long workshop on Wednesday, were asked to be ready for the likelihood of Gandhi being projected as the prime minister.

Advani’s aide Sudheendra Kulkarni told them that “the issue of Advaniji ’s age will definitely crop up in our efforts to reach out to voters. But we should know that we have powerful arguments to dominate this debate, too.”

Kulkarni, who manages Advani’s campaign office, said, “Advaniji has experience of 80, but also has the enthusiasm of 20. His physical stamina and intellectual sharpness are phenomenal. Few in the younger generation, for example, can solve Sudoku puzzles as quickly as he can.”

He asked party’s 70 spokespersons from states to spread the word that “what the country needs is not an immature leader whose only qualification is that he is young and belongs to the dynasty, but an experienced captain who can steer the ship of the nation in today’s turbulent times”.

Senior party leaders, led by chief Rajnath Singh, who addressed the managers emphasised that there was no place for complacency. The “right” message about the party, its alliance and candidates should be sent out.