SriLankan Airlines has made an all out effort to bounce back after being ravaged by civil war in Sri Lanka and global recession.
The airline, in an attempt to rebuild its image in the lines of Singapore Airlines and Malaysian Airlines, has significantly up grated its in flight and on ground services apart from introducing new range of food and beverages.
Starting with its iconic logo the peacock, the airline’s front line staff from cabin to ground crew would sport a brand new look and a warmer smile. The new uniform would be visible within a month, top officials said.
Due to a sudden drop in passenger load, the airline had in March 2009 cut down its weekly flights into India from 100 to 55. Currently, it operates 49 flights to six destinations. Once the largest foreign carrier into India serving 11 destinations with 100 weekly flights, SriLankan Airlines, now plans to revive its suspended routes and would have 70 flights a week by the year end.
“We struggled to stay airborne during the past two years. In the process we didn’t deliberately set out to do anything new and revolutionary. In fact, we were often thought to have lost focus of our customers,” said Manoj Gunawardena, CEO, SriLankan Airlines.
“With these wide ranging and sweeping changes we now reassure our thousands of customers that they certainly are our focus. We are changing their travel experience in a multi-dimensional manner and stretching the boundaries of hospitality,” he added.
To ensure guaranteed superior service, the airline has asked the globally reputed airline rating agency Skytrax to conduct a full audit so as to avail a rating. It aims a five star rating.
Mohammed Fageel, head of Worldwide sales, SriLankan Airlines told Hindustan Times that the airline would soon embark on a refurbishment and re-fleeting of its entire fleet. He said now that peace is prevailing in Sri Lanka more tourists would visit the country and upgrading the airline was of paramount importance.