Shah Rukh Khan has brought to "Kaun Banega Crorepati" warmth, wit and informality and cannot be blamed for dipping TRPs of a show that may have lost some of its novelty, say the film star's many votaries, some of whom are not even his fans.
Defending the game show that is now in its third season - the first two were with Amitabh Bachchan - viewers say comparisons are inevitable, and sometimes unfair.
"I think Shah Rukh makes an excellent host for KBC. I'm not saying that he's better than Amitabh, because both are very different. But Shah Rukh, I feel, connects more with the participants and the audience... he makes the show very informal," says Kalpana, a young marketing professional who confesses to not being a Shah Rukh fan.
"You take an instant liking to him though you may not be a diehard Shah Rukh fan. I just love the way he hugs people - almost like the 'jadoo ki jhappi in Munnabhai'," said Kalpana.
According to an audience study by Optimum Media Solutions, the media specialist arm of Mudra Communications, only 44 percent of respondents watched all the first three episodes of KBC3, 25 percent watched only the first episode and 30 percent watched two episodes.
What the study doesn't say is that when KBC was launched in 2000 it was the first programme of its kind. The sheer novelty of a quiz show and the enormous prize money gripped viewers who catapulted Amitabh, then a fading superstar, to a super host.
However, when the same Amitabh returned with the second innings of KBC, TRPs were half that of the first season.
The TRP study did not however take into account the fact that news channels had begun packaging their best programmes during prime time - when KBC was on - and included hefty doses of entertainment as well, providing stiff competition to the quiz show.
In fact, TAM (television audience measurement) ratings reports have been under a lot of scrutiny for their authenticity.