Arguably the most successful game show in Indian television 'Kaun Banega Crorepati' was on Thursday adjudged unfair in certain aspects by the National Consumer Commission which imposed a fine of Rs 1 crore on broadcaster Star TV and the sponsor Airtel.
Star Plus TV and Bharti Airtel Limited are held to have violated the provisions of Consumer Protection Act in conducting the 'Har Seat Hot Seat' (HSHS) contest which was in conjunction with the main television show 'Kaun Banega Crorepati' and thereby adopted unfair trade practice," the Commission presided by Justice M B Shah said.
The Commission, also comprising members Rajyalakshmi Rao and Anupam Dasgupta, held that in 52 episodes of KBC-3 the telecom company and the channel made a profit of Rs 8.12 crore out of the SMSes sent by viewers to participate in the contest.
"Considering the large amount of profit earned and large number of consumers affected, this would be a fit case for imposing punitive damage of Rs one crore," it said.
Popular TV game show 'KBC', hosted by Bollywood superstar Shahrukh Khan between January 22 to April 19, 2007, was sponsored by Airtel.