Tennis legend Steffi Graf was on Wednesday appointed the Ayurveda brand ambassador of Kerala.
Details of her remuneration and other terms weren’t made public but talks in this regard had been going on for some time.
With this deal the government, feels that it can overcome the after-effects of recent ban on liquor to an extent. The ripple effect of liquor ban had earlier hit the thriving tourism sector.
The Kerala tourism department was given sanction to sign an agreement with Graf to become Ayurveda brand ambassador as part of the department's 'Visit Kerala Scheme', Chandy said.
The tourism department had already held discussions and reached an agreement with the German former World number one tennis player, who had bagged 22 Grand slam single titles.
The 46-year-old Graf, who retired in 1999, married former World number one men's tennis player Andre Agassi in October 2001.
Kerala's Ayurveda, an ancient system of health care which is famous for its holistic effect on body and mind, attracts a large number of people from the country and abroad every year.
(With PTI inputs)