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Striker premieres on YouTube

Siddarth Narayan's Striker released on YouTube simultaneously with its theatrical release. It will be free for users outside India but customers in the United States will have to rent it.

india Updated: Feb 06, 2010 10:18 IST

StrikerSiddarth Narayan's Striker released on YouTube simultaneously with its theatrical release. It will be free for users outside India but customers in the United States will have to rent it.

The film's makers say the reason for the free-of-charge release on YouTube is to reach the audience in a "cost-effective manner".

The film is produced by The Indian Film Company in association with Studio 18.

Hemant Bhardwaj, SVP Studio 18 told BBC : "This is a redefining moment, the success of this project will put wings to our films, which are rich in content but unable to find optimal distribution abroad because they don't feature the conventional stars."