German carmaker Audi makes special horns for its vehicles sold in India, where local drivers hoot in excess as they fight their way through chaotic traffic, the firm has revealed. “For India, the horn is a category in itself,” said Michael Perschke, director of Audi India.
“A European horn will be gone in a week or two. The amount of honking we do on a daily basis in Mumbai, an average German does on an annual basis,” he said. Perschke said the horns are specially adapted for driving conditions in India, where Audi is one of many foreign car brands competing for increasingly wealthy customers.
“The horn is tested differently — with two continuous weeks only of honking, the setting of the horn is different, with different suppliers,” he said. Perschke also added that so many Audi owners in India have personal chauffeurs that car interiors have been redesigned so that “you can be more in command from the rear seat”.
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