In a move to encourage responsible driving and avoid fatal accidents, high speed super biking veterans and celebrities have joined hands to launch a campaign — Drive Don’t Die (DXD). The drive would also promote use of safety gears and traffic rules.
"Motorcycling has been an integral part of Indian culture and it is great to see superbike owners coming together to create awareness about riding safely," said Sanjay Tripathi, director, marketing, Hayabusa India.
Experienced bikers like Arun Thareja of GODS (Group of Delhi Super Bikers) and stunt biking experts like Mikhil Mohan of Ghost Recyclez are the men behind the campaign.
"We need to help youngsters appreciate rules and follow them, only then can the aim of this drive be achieved," said Mohan, who is hopeful of a positive response to the campaign after its formal launch soon.
"Many bikers do not adhere to safety practices or wear standard quality helmet, knee pad, ankle guard, biking shoes and gloves," said Deepak Kapur, an old-time biker and the brain behind the drive.
He added that in countries like the UK, people cannot buy a bike unless they have the required riding experience.
Actor Gul Panag, who is a passionate biker herself, is also supporting the mission.