The panoramic view of dazzling and larger-than-life advertisements wrapped around the glassy walls of swanky office complexes and shopping malls in the Millennium City can go off the scene if the Municipal Corporation of Gurgaon (MCG) has its way.
The MCG and private developers are in logger heads on the issue of advertisement charges. The civic body has billed a whopping Rs 30 crore to DLF and other developers for hoardings and posters along the Delhi-Gurgaon Expressway, MG Road and other public places.
If the developers do not pay the charge, all the advertisements will be removed, MCG officials have said.
The MCG has charged at the rate of Rs 100 per sq foot per month while the developers say it should not be more than Rs 80 per sq foot per year.
A bill of Rs 25 core has been sent to the DLF group which has erected wall-wrap advertisements on its office complexes in Cybercity with sizes up to 1.20 lakh sq feet and up to 1.31 lakh sq feet on shopping malls.
“We have sent a bill of Rs 25 crore to DLF but the developer has paid R2 crore only. More bills to the tune of R5 crore have been sent to the owners of other office complexes and malls but none of them have made payments,” said BS Singroha, chief engineer of MCG.
Singroha said the rates were finalised through a resolution between the corporation and developers. “It is our duty to remove illegal and unauthorised advertisements, billboards and hoardings.”
Vibhu Narayan, the CEO of DLF Buildings Management and Services, said that the company had cleared the bills on the rates of Rs 80 per sq ft per year. “We have told the MCG officials that we cannot afford to pay more as we are not getting more than that from our clients,” he added.