Swarovski crystal is here to stay | india | Hindustan Times
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Swarovski crystal is here to stay

From clutch bags, designer lehengas to neck pieces and art installations, Swarovski crystal is found everywhere and has marked its strong presence in India too.

india Updated: Jan 23, 2012 20:17 IST

From clutch bags, designer lehengas to neck pieces and art installations, Swarovski crystal is found everywhere and has marked its strong presence in India too.

Now, the brand is celebrating its ten-year-long journey in India. On the special occasion, they’re creating an innovative Crystal World at Embassy of Austria, Chanakyapuri on December 7.

CrystalIt will include Swarovski encrusted installations, ensembles, art pieces and accessories.

Sanjay Sharma, director of Swarovski elements, India says, “Swarovski trend palettes and innovations have inspired designers and luxury brands to explore novel expressions across fashion, decor, accessories, lighting, the list just goes on.”

Designers Manish Arora, Tarun Tahilianai, Suneet Varma, Rohit Bal and JJ Valaya will showcase a solo creation at the event.

Arora, global brand ambassador of Swarovski, says, “Swarovski has become in integral part of my design process. I just love them.” Tahiliani feels the same “Swarovski has helped me create bridal collections that have redefined luxurious weddings and helped recognise Indian bridal fashion at par with the best in couture.”